Going Places
with Toyota
Over time, Toyota New Zealand’s website had become bloated, with content spread across hundreds of pages. The launch of “Let’s Go Places” gave us a chance to rethink things – simplifying the structure and bringing the brand story and product information closer together in a way that better reflects how people actually shop for a car.
The approach
We simplified scattered pages into a clearer, more cohesive journey that helps people feel confident as they explore. By bringing Toyota’s brand and product story together in one flow, we were able to cut many pages out and focus on what really matters.
We also reorganised content around Toyota’s core pillars – Mobility, Sustainability and Community – to create a clearer path through the site. This helped guide people from the bigger brand story through to the cars that best fit their needs.
We went places
Bold by design
With Toyota New Zealand’s site starting to feel dated, we needed a design approach that matched the forward-looking campaign wording. We leaned into bold, full-width modules and strong campaign imagery to bring the “Let’s Go Places” platform to life and give it a more modern, confident feel.
Electric shift
We created a dedicated hub to showcase Toyota’s ongoing work in hybrid, EV and hydrogen powertrains. The hub supported the launch of the bZ4X while helping customers better understand Toyota’s direction as it moves further into electrification.
Strong results
The new experience led to a 77% increase in users moving from brand content to product pages, showing a clearer path through the site. When Toyota approached us to update the experience in 2025, the core idea of the three pillars of Mobility, Sustainability and Community remained.