Sparks Good: Stories That Scale.
TikTok Australia set out to celebrate a new wave of entrepreneurs – small-to-medium businesses turning creativity into real commercial success. Sparks Good was designed as both a showcase and an invitation: highlighting what’s possible on the platform while encouraging others to take the leap.
I designed and delivered a fast-turnaround website that brought these stories to life. The experience needed to feel unmistakably TikTok – energetic, bold and content-first – while still providing a clear, structured journey for users less familiar with the platform.
Working closely with a freelance developer, we translated the design into a polished Webflow build, combining storytelling, education and embedded video content to create a seamless bridge between inspiration and action.
Platform meets storytelling
The site was built to balance two key needs: explaining how TikTok works for business, while celebrating the success of those already thriving on the platform.
We introduced the Sparks Good programme, guided new users through the fundamentals of TikTok, and lead into rich creator profiles. Each profile combined written storytelling with embedded video content, allowing visitors to experience each brand’s journey in an authentic, platform-native way.
The result was an experience that felt both informative and immersive, designed to resonate with new and existing users alike.
Built for impact, designed for speed
My key challenge was delivering a high-quality experience within a tight timeframe. The design needed to stay true to TikTok’s visual language while remaining flexible enough for rapid development.
I focused on creating a system that was bold but efficient – leveraging strong typography, modular and templated layouts with reusable components to maintain consistency across the site. This approach enabled a smooth handover with the developer, ensuring the final Webflow build wasn’t a challenge to build quickly and accurately.
The finished site captured the energy of TikTok while clearly communicating the opportunity it offers – turning real success stories into a compelling call to action for future SMBs.